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All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World From Publishers Weekly Advertisings fundamental theorem-that perception trumps reality-informs this dubious marketing primer. Journalist and marketing guru Godin author of Purple Cow Transform Your Business by Being Remarkable contends that in an age when consumers are motivated by irrational wants instead of objective needs and there is almost no connection between what is actually there and what we believe presenting stolid factual information about a product is a losing strategy. Instead marketers should tell great stories about their products that pander to consumers self-regard and worldview. Examples include expensive wine glasses that purport to improve the taste of wine despite scientific proof to the contrary Baby Einstein videotapes that are useless for babies but...satisfy a real desire for their parents and organic marketing schemes which amount to telling ourselves a complex lie about food the environment and the safety of our families. Because consumers prefer fantasy to
AvailabilityIn Stock $10.79
Simple Idea... Writing Style Makes It Hard to Swallow
Im almost halfway through the book but I cant read it anymore b c his writing style makes it hard to comprehend the idea
Maybe All Marketers Lack Common Sense
After reading many marketing books and teaching the subject I would recommend this book to non-marketers who want to und
Its a must read book for every marketer and every consumer.
Its a must read book for every marketer and every consumer. Marketers might be able to improve their performance and con
this is a great way to introduce and start thinking around the topics ...
This was a quick and insightful read! In typical Godin writing style he explains through example and storytelling how th

Products Like All Marketers Are Liars The Power of Telling Authentic Stories in a Low-Trust World

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100 Make Money Online Affiliate Marketing Home Business eBooks - Make Money Cash Online and at Home EBooks- With Master Resell Rights

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Books in chicago, il 60620

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Walmart Supercenter Department Stores Grocery

8331 S Stewart Ave
Chicago, IL 60620
(773) 358-9000
1.5/5
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Thurgood Marshall Library Libraries

7506 S Racine Ave
Chicago, IL 60620
(312) 747-5927
2.5/5
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Marshalls Department Stores

112 W 87th St
Chicago, IL 60620
(773) 874-7054
3.5/5
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Sincere Milk Bookstores

112 W 87th St
Chicago, IL 60686
(773) 994-0633
4/5
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Chicago Public Library Woodson Regional Libraries

9525 S Halsted St
Chicago, IL 60620
(312) 747-6900
3/5
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Beverly Public Library Libraries

2121 W 95th St
Chicago, IL 60643
(312) 747-9673
2.5/5

The Marketing & Business Growth Playbook - Ebook (PDF) for Small Business Owners to Grow Their Sales and Income - Step-By-Step Blueprint

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$4.99 $5.8 Lower

Fat Cat Business Success Oil - To Bring New Clients To Your Business And More Money - Hoodoo

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Books in chicago, il 60620

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Ross Dress for Less Department Stores Women's Clothing Home Decor

9104 South Western Ave.
Evergreen Park, IL 60805
(708) 424-1504
2.5/5
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Walmart Supercenter Department Stores Grocery

2500 W 95th St
Evergreen Park, IL 60805
(708) 229-0611
2/5
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Whitney M. Young Jr Library Libraries

7901 S King Dr
Chicago, IL 60619
(312) 747-0039
2.5/5
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Chicago Public Library- Wrightwood Ashburn Br Libraries

8530 S Kedzie Ave
Chicago, IL 60652
(312) 747-2696
4/5
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Evergreen Park Public Library Libraries

9400 South Troy Ave
Evergreen Park, IL 60805
(708) 422-8522
4.5/5
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Bookie's Bookstores

10324 S Western Ave
Chicago, IL 60643
(773) 239-1110
4.5/5

Online sales tracker printable, sales tracking template, small business, reseller, online seller, business sales, A4 and Letter

$1.74 $9.05 Lower

1K in 7 Days// How to Make Money in 7 Days// How I create consistent income//How to Make Money Online// Making Money// Digital Download

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Books in chicago, il 60620

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Chicago Public Library - West Englewood Branc Libraries

1745 W 63rd St
Chicago, IL 60636
(312) 747-3481
1/5
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Chicago Public Library-Hiram Kelly branch Libraries

6151 S Normal Blvd
Chicago, IL 60621
(312) 747-8418
4/5
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All American Comic Shop Comic Books

3576 W 95th St
Evergreen Park, IL 60805
(708) 425-7555
4/5
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Chicago Public Library Greater Grand Crossing Libraries

1000 E 73rd St
Chicago, IL 60619
(312) 745-1608
5/5
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The Classmate Toy Stores Bookstores

3625 W 95th St
Evergreen Park, IL 60805
(708) 499-2950
4.5/5
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Chicago Public Library Libraries

11071 S Hoyne Ave
Chicago, IL 60643
(312) 747-1920
3.5/5
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