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The Imagination Challenge Strategic Foresight and Innovation in the Global Economy From the Back Cover Companies constantly present technological developments-new materials new mechanisms and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts but in the interest of efficient and predictable productivity institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services author Alexander Manuargues arise out of the behaviors of play--the ability to imagine without limits the question What if&hellip ? Manu& 39 s engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manu& 39 s provocative insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MIT& 39 s Mitchel Resnick. Readers will learn str
AvailabilityIn Stock $27.04
Great ideas but to much rambling
It is not a horrible book actually the premise is great and it is something that everyone should know how to apply in ev
A lot of platitudes & some interesting things
I expected to find tools and techniques to come up with novel ideas. Tools to get people say what they need and then com
Its not just about imagination & play its about insight restructuring & opportunity finding! Definitely worth pursuing!
I am always fascinated by the power of imagination.With imagination my mind becomes my playground. Coupling with fantasy

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